Laundry is a Chore. NoScrubs is Fixing That

Laundry is one of the few inconveniences left in our day to day that hasn’t been automated. The average American spends over three hours a week on sorting, washing, drying, folding. It’s a time suck, and until now, the alternatives haven’t been great. Traditional wash-and-fold services either make you schlep your laundry across town or charge way too much for pickup and delivery. Past attempts to build a laundry-as-a-service business at scale were too expensive, too complicated, and impossible to scale profitably.

NoScrubs is taking a different approach. They’re using a network of existing laundromats, apartment building machines, and gig workers to handle pickup and delivery. No need to own physical locations, just tap into what’s already there and make it work better. And as robotic last-mile delivery becomes real, NoScrubs is primed to integrate it into their system.

Backing a Second-Time Initialized Founder Who Knows How to Execute

We’ve known Matt O’Connor for years, and if there’s one thing he does well, it’s execute. He was one of the first 20 employees at Instacart, focused on expansion and profitability. He helped build Amazon Flex. Then, he founded AdQuick, which we saw first hand as investors.

But what really stood out wasn’t just his understanding of how a better logistics business can win this market, it was how deeply he understood why no one had cracked laundry delivery before. He wasn’t just throwing a new model at the wall. He had a real strategy to tackle the operational and cost structure challenges that have taken down previous attempts. Within months of launching in Austin, NoScrubs was already growing with extremely strong early margins…signal that the model works.

The Market is Huge, and No One’s Won It Yet

Laundry is a $26.6B industry in the U.S., but there’s no dominant wash-and-fold service. Not because demand isn’t there (everyone needs clean clothes) but because the logistics are hard.

One early and surprising insight: half of NoScrubs’ early customers already own their own washing machines. That means this isn’t just for people without access to laundry. It’s a convenience play, tapping into the broader trend of outsourcing time consuming chores. If people will pay to get their groceries or meals delivered, why wouldn’t they do the same for laundry?

Why NoScrubs Wins Where Others Haven’t

Most laundry delivery startups have either owned their own infrastructure (too expensive) or just layered a delivery network on top of existing laundromats (too hard to control quality). NoScrubs is taking a smarter route. They are using underutilized machines in a flexible network, keeping costs low while maintaining the ability to scale.

As robotics and AI-driven logistics improve, NoScrubs is perfectly positioned to integrate them, driving efficiency even further. This sets them up for a long-term win.

Why We’re Backing Matt and Su

We invest in founders who don’t just have big ideas, but the ability to actually make them happen. Matt and Su Gautam are those founders. They know logistics inside and out, have built and scaled real businesses before, and most importantly they grind. They’re not the kind of founders who sit back and wait for things to work. Every time we meet they are in the trenches, fixing problems, iterating fast, and making it happen. While we’ve seem Matt demonstrate this first hand, he brought Su on as a partner and it’s clear they are aligned in this ethos.

This is the Future of Laundry

This investment speaks to a bigger shift in consumer behavior. People are willing to pay for convenience in every other category, and laundry is one of the last holdouts. When NoScrubs succeeds, it’ll change how people think about laundry entirely, just like Instacart did for groceries and DoorDash did for takeout.

I’m stoked to lead this round and back Matt, Su and the NoScrubs team for this journey. The future of laundry is here.